- ABOUT ME -

Yun has developed an analytical approach to user experience design from her previous experience working as a market research analyst, where she collected and analyzed consumer behavior data to generate actionable insights. At the same time, she is equally passionate about the creative aspects of design and has been able to pair her love for data with her creative skills in the field of UX/UI design. This unique combination enables her to build products that are both functional and aesthetically pleasing. Currently, Yun is completing a UX/UI design bootcamp at Springboard and is well-prepared to embark on this new professional journey.

- EDUCATION -

New York University - Bachelor’s degree in Economics, Psychology, 2014

Carnegie Mellon University - Master of Entertainment Industry Management, 2016

- CERTIFICATE -

UX/UI Design Certificate - Springboard, 2024

Google UX Design Professional Certificate - Coursera, 2022

Certificate in Marketing with Concentration in Digital Marketing - UCLA Extension, 2021

- SKILLS -

Technical - Figma, R, SQL, Tableau, Adobe Photoshop, Google Analytics, Google Ads, Qualtrics

UX Related - User Research, Persona, Wireframing, Prototyping, Usability Study, Affinity Diagram, Cost-Benefit Analysis

- PROFESSIONAL EXPERIENCE -

PSB Research

Market Research Analyst, 2017-2018

  • Brand Tracking - Conducted quarterly brand tracking studies to keep track on how awareness, funnel/conversion rate, usage, engagement, NPS, brand perception, or product perception changes over time, versus its competitors

  • Multi-market Studies – Composed country-specific reports to compare and contrast how consumer behaviors, value propositions, drivers and holdbacks, or barriers of entry differed from other markets

  • Segmentation - Identified the key questions used for clustering audiences into Base/Swing/Reach segments, profiled them to find opportunities within each audience group, then gave strategic marketing recommendations

  • Pricing Study - Utilized research methodologies like Van Westendorp to help better understand consumers’ perception of a product, provided suggestions to achieve either the most revenue or the best market penetration

  • Message Testing - Utilized research methodologies like MaxDiff analysis to test 70+ ad messages and identified the most effective ones that resonated the best with different audience groups

  • Brand Positioning - Identified questions the client’s seeking answers for and designed surveys accordingly, analyzed how a brand was perceived by audiences and what it could do to make new impressions or re-brand itself

  • Profiling - Profiled purchase intenders, lapsed users, and rejecters for products to help shape marketing strategies

  • Analysis and Reporting - Assisted in the development of survey questionnaires, conducted quantitative analysis, and created reports to support branding or marketing strategies through data-driven actionable insights

  • Report Visualization - Visualized the numbers to make them more client-friendly, compelling, and to the point

  • Internal Communication - Liaised with scripting, processing, and marketing science teams to ensure that all survey designs and instruments are implemented as intended

  • Data Quality Check - Managed field quotas and cleaned data sets by removing bad cases to ensure the quality

  • Management Skills - In charged of building a 250+ slides report deck, coordinated with analysts working remotely